Raspberry IT Services

All articles by: Raspberry IT Services

July 10, 2023  

Need of Responsive Websites: Crafting Websites for the Mobile Generation

Mobile-friendly websites? Are they even beneficial? The answer is YES absolutely! A recent study shows, that traffic from mobile devices has more than tripled worldwide during the past six years. According to the statistics, more than half of all web traffic is mobile. So, let’s understand how important it is to embrace mobile-friendly practices.

Mobile-friendly web design is no longer an option but a necessity for website owners. Here are a few reasons why:

      • User Experience: Mobile users have different needs and expectations compared to desktop users. They often browse on the go, seek quick information, and prefer easy navigation. A mobile-friendly website enhances the user experience by providing all these features.

      • Search Engine Optimization (SEO): Mobile-friendliness is a significant factor that Google search engine considers when ranking websites. Best SEO Services Dubai is mobile-friendly design can improve your website’s visibility and increase organic traffic.

    • Increased Reach and Engagement: By adapting your website for mobile devices, you can engage users who predominantly use smartphones or tablets. This broader reach can lead to increased conversions, improved brand awareness, and higher customer satisfaction.

Start your Mobile-Friendly Web Design journey the right way

Now that we understand the importance of mobile-friendly design, let’s explore some crucial tips for adapting websites to meet the needs of the mobile generation:


1. Responsive Web Design


Website Development Company Dubai – Responsive design ensures that your website adapts to different screen sizes and orientations. This approach allows your website to provide an optimal viewing experience, regardless of the device used. By using fluid grids, flexible images, and media queries, you can create a seamless experience that adjusts to different screen sizes.


2. Streamlined User Interface


Simplify the user interface (UI) for mobile users. Keep the navigation intuitive, minimize the number of clicks required to reach important information, and prioritize content that is relevant and concise. Avoid cluttered layouts, excessive pop-ups, and hard-to-read fonts that can hinder mobile user experience.


3. Fast Loading Speeds


Mobile users expect websites to load quickly. Optimize your website’s performance by compressing images and minimizing HTTP requests. Additionally, consider using accelerated mobile pages (AMP) to deliver lightning-fast loading speeds for mobile users.


4. Mobile-Friendly Content


Adapt content for mobile consumption. To improve readability, use shorter paragraphs and subheadings. Ensure that fonts and buttons are large enough to be touch-friendly. Additionally, optimize multimedia content by using formats compatible with mobile devices.


5. Mobile Testing

Regularly test your website on various mobile devices and screen sizes to identify any design or functionality issues. Pay attention to different operating systems and browsers to ensure compatibility across a wide range of devices. You can even test your website by taking the free mobile-friendly test- a tool provided by Google.


Conclusion

As we mentioned earlier, designing mobile-friendly websites is no longer an option but a necessity to cater to the needs and preferences of the mobile generation. To rank your website on Google, your website must be mobile-friendly.

Whether it be redesigning your old website or creating a new one, Raspberry IT services can be your one-stop solution for responsive and cost-effective web designs catering to every business type. So, for e-commerce web design in Dubai contact us today for exclusive deals!


To receive guidance for your business, talk to our experts.

June 21, 2023  

CRM in the Coming Years: Predictions and Expectations

The buying behavior of customers has drastically changed in the last few years. The traditional approaches to forming a customer relationship will not work anymore. Your approach needs to be intuitive, flexible, and personalized to be successful. As we step into 2023, the CRM landscape is poised for significant advancements. So, we are sharing the predictions and expectations for the future of CRM and how it is set to transform businesses in the coming years.

Key CRM Trends over the next coming years:

1. Artificial Intelligence (AI) Integration

We are already seeing AI-powered chatbots and virtual assistants that are used to enhance customer service by providing instant responses and personalized interactions. With AI, CRM systems will become more intelligent, proactive, and capable of automating repetitive tasks, freeing up valuable time for sales reps to focus on building customer relationships.

2. Enhanced Personalization

The “Customer First” policy is followed by every business model. This means companies will focus more on customer retention and personalization. Yes, indeed, these trends are already in practice but they will be a key trend over the next few years as well. While sales reps are leveraging all the features of a CRM system, on the other hand, the Marketing teams are still looking for opportunities to market the products to the right audience. But this has started to change now! With the behavioral insights captured by today’s best CRM systems, Marketing executives can now improve their campaigns overall.

This level of personalization will strengthen customer engagement, boost customer loyalty, and drive higher conversion rates. Additionally, with the help of predictive analytics, businesses will be able to anticipate customer needs and offer proactive solutions.

3. Responsive CRM framework

Earlier, CRM software was extremely complex and difficult to set up. Fortunately, it is way easier to implement a CRM system and use it. CRM needs to have centralized data spread across various channels, allowing businesses to gain a 360-degree view of each customer’s journey. Mobile compatibility is an evolving need for companies as it allows the teams to update and access the CRM system on the go.

4. IoT Integration

Do you know? There are expected to be more than 64 billion IoT devices worldwide by the year 2025. More and more corporate ventures are adopting IoT technology and the number is going to rise in the coming years. With the proliferation of connected devices, CRM systems will capture and analyze data from IoT sensors, enabling businesses to gain insights into customer behaviors, product usage patterns, and service requirements. This data will help the Marketing team optimize their offerings, deliver proactive support, and develop new revenue streams. For instance, a smart home appliance manufacturer could leverage CRM data to offer personalized maintenance reminders and product upgrade recommendations based on usage patterns.

5. Voice Technology

As easy as it sounds, it’s even more enjoyable to have voice technology embedded in CRM systems. Voice Technology is making it easier for sales reps to track, update, and notify their teams about customer data. It is expected in the coming years that CRMs with voice technology will be more in demand as it is very convenient to use and adapt to.

Conclusion

The future of CRM holds immense potential for businesses to revolutionize customer interactions and drive growth. Embracing these advancements will enable businesses to deepen customer relationships, improve operational efficiencies, and gain a competitive edge in the market. Your business will be better positioned for the future if you implement a strong CRM such as Berry CRM. With Berry CRM you can automate processes, seamlessly integrate with other tools, and even enhance your marketing campaigns. All-in-one solution for all your customer support needs.

Get in touch with Raspberry IT Services, for the most affordable CRM software solution in Dubai!

To receive guidance for your business, talk to our experts.
June 15, 2023  

10 Tips to Foster Small Business Growth in 2023

You may ask any small-scale business owner what is their main goal, and I’m sure most of them will want to grow sales. Well, having an effective plan and implementing the strategies will take the owners closer to achieving that goal. The way people do business is evolving rapidly, driven by digital advancements and shifting customer expectations. To ensure the success of your small business in 2023, it’s very important to adopt effective strategies.

In this blog post, you will get to know 10 actionable tips that can help you boost sales, cut down costs, and achieve so much more.

1. Set Clear Goals

You can successfully grow your business when you have set both short-term and long-term goals for your business. The goals you define should be SMART (specific, measurable, achievable, relevant, and time-bound). For example, maybe a goal for 1 business owner is to sell the goods and achieve the yearly target, whereas, for another business owner, the goal is to hit the target number of social media followers.

2. Build a Strong Team

If you want your business to flourish, it is your team you need to focus on. Now, how will that happen? This simply means that you need to hire the right people, provide training, create a positive work environment, and appreciate your team often and that’s it; you have built a strong team that you can rely on.

3. Embrace Technology

Once your team is set, make sure you adopt technology into your business operations as this is the tip you shouldn’t ignore. Leverage digital tools and platforms that help streamline processes, increase productivity, and improve customer experiences. This will not only boost productivity but will also upscale your sales.

4. Ensure Customer Happiness

Now when you see customers coming in, you need to ensure every customer has an exceptional experience. Every incoming customer is very crucial in small-scale businesses. Personalize interactions, actively seek feedback, and tailor your products or services to meet their needs. Building strong consumer relationships enhances loyalty and generates positive word-of-mouth, which can significantly add to your business growth.

5. Make your business accessible

For example, let’s say you have a clothing boutique as a small business, but unfortunately are not able to cater to nearby localities. If you want to reach wider audiences, having an online marketplace is always a good option. Develop a user-friendly website that showcases your products/ services and offers a hassle-free browsing experience. Don’t worry, you don’t need to have technical knowledge about it, you can simply get connected with Ecommerce Website Design in Dubai and get your online store in just 3 days, at the most affordable rates in UAE.

6. Grow Your Network

Networking plays a vital role especially if you have a small-scale business or a startup. Attend relevant industry events, join professional clubs, and engage in online groups and communities where you can connect with like-minded individuals and potential business partners. Building a strong network opens doors to new opportunities, collaborations, and valuable takeaways.

7. Enhance Your Marketing Efforts

Once you have all the resources, take a proactive approach to marketing your small business. Develop an effective and detailed marketing plan that incorporates both traditional and digital strategies. Make use of email marketing, content marketing, PPC Services in Dubai, social media marketing, and the Best SEO Agency in Dubai (SEO) to reach a broader audience and fill up your sales funnel.

8. Multiple products/ services

Relying solely on one product or service can be risky. Diversify your revenue streams by exploring new offerings or expanding into related markets. This approach can help safeguard your business against unexpected downfalls and create new avenues for growth.

9. Stay up with recent trends

Be informed about market trends and industry developments. Constantly, analyze your competition, customer behavior, and emerging technologies. By keeping an eye on the current market, you can identify new opportunities, stay relevant, and make informed data-driven business decisions.

10. Seek Professional Advice

To grow your business, you need to learn from the people who are already at the top of their game. Seeking guidance from business consultants or mentors who have expertise in your industry is always a good practice. They can provide valuable insights, help you navigate challenges, and offer strategic advice to drive your sales growth.

Conclusion

Growing a small business in 2023 requires adaptability, innovation, and a customer-centric approach. Implement these ten tips, tailor them to your specific business needs, and pave the way for sustained growth in the ever-evolving business landscape. Remember, success comes with dedication, perseverance, and a willingness to embrace change. Are you a small business owner? The digital services provided by Raspberry IT Services will help you achieve sustainable growth for your business.

To receive guidance for your business, talk to our experts.
June 8, 2023  

How to Measure the Success of Your CRM Implementation?

We have already established in our previous blog the guide to choosing the right CRM for your business. But simply implementing the CRM system is not enough, you also need to know how beneficial it is for your business. Since investing in the right Customer Relationship Management (CRM) system is significant for any business, measuring its overall performance is also equally essential. In this blog post, we will look into the crucial metrics that you can track to measure the success of your CRM implementation.

1. Sales Cycle Length 

It’s no wonder, that a CRM is used to increase the productivity of the sales team and close the deals in a shorter period. Measuring sales cycle length will help you understand the impact of your CRM on the sales team which indicates an increase in the productivity and shortening of their sales cycle. Just so you know, having CRM Software can help decrease the closing time of a deal by 14%. So, analyzing this metric becomes even more essential when your average deal closing time is 3 months or more, isn’t it?

2. Length of each sales pipeline stage

Now that you know how to measure the Sales Cycle, analyzing the length of each sales pipeline stage is crucial. Your sales team should be able to manage their leads and should always know what their prospects need, or what was the last conversation they had. Measuring this metric gives an estimate to the sales team of when a deal might close.

There are various stages in a sales pipeline. Taking the example of Berry CRM, the several sales pipeline stages are Assigned Leads, Follow, Quoted, Potential, Future Prospect, Won, and Lost. As their names suggest, it indicate the meaning of each of these sales stages in Berry CRM. Did you know? Berry CRM is the most cost-effective solution in the UAE.

3. Close rate

The close rate metric means the number of deals you close out of the number of deals you have in the sales pipeline. Say, for example, you have 1000 leads in your pipeline and you close 100 deals, that means the close rate is 10%. This sounds amazing, right? But what if, I tell you a company that has a 5% close rate earns more money than you? Yes, you read it right! Simply analyzing the close rate is not enough, you also need to understand the average deal size of every deal you close.

To simplify it for you, let’s look at this example:

Company 1 has a close rate of 10%.

Company 2 has a close rate of 5% but makes more money than Company 1. How?

The answer to this is a higher average deal size. How much is the actual worth of your closed deals? So, to efficiently measure this metric, analyze the before and after scenarios leading to the implementation of the new Best CRM Software in UAE for the past 6 months. If the close rate has increased it means the CRM is working for you.

4. Upsell 

Who doesn’t want their customers to go for an upgraded product or service? Every business wishes for it, doesn’t it? So, when a customer upgrades their purchase, by choosing a higher or more expensive version of your product or service, it can be measured with the Upsell metric. Real Estate CRM Dubai can help you increase the upsell rate by providing the necessary information with which you can predict what kind of leads are most likely to be turned into an upsell direction.

Along with your sales metrics, you can also measure the effectiveness of your CRM by assessing the Marketing metrics. The marketing metrics are Customer Lifetime Value, Customer Acquisition Cost, and Revenue generated from each campaign.

Conclusion

Measuring the success of your CRM implementation goes beyond the initial deployment. For effective CRM implementation, make sure your CRM does its job thoroughly. A faulty CRM system will bring in more work and decrease your productivity. So, make sure you choose a CRM which works best for you. Give Berry CRM a try, with 30 days of free trial, you can easily identify if it is a match made in heaven.

To receive guidance for your business, talk to our experts.
May 31, 2023  

How to Choose the Right CRM System for Your Business?

Customer Relationship Management (CRM) software can do wonders for businesses of any size. As per recent studies, CRM can boost conversion rates by 300% and increase ROI by 245% when it is implemented properly. Yes, you read it right. CRM is a must-have tool for every business who wants to increase their productivity and build strong customer relationships. However, with a wide range of CRM options available, choosing the right one for your business can be a daunting task. This blog post will guide you through the essential considerations to help you select the perfect CRM system that aligns with your business needs.

1. Identify your requirements

Opting for a CRM by only focusing on its features is not enough. You need to assess your specific business requirements, and then choose a CRM which is compatible with your business. To identify your business needs, consider factors such as the size of your business, your industry, and the unique needs of your customers. Analyze the key features and functionalities your business requires, such as contact management, sales automation, marketing campaign management, customer support, and analytics. Understanding your requirements will narrow down the CRM options that are best suited to meet your business goals. If you are a small business and it’s difficult for you to invest in costly CRM tools, go with Berry CRM. It is designed for small to medium-scale businesses and is the most cost-effective tool in UAE.

2. Scalability and Customizability

As your customer count grows, so will your CRM needs. So, it is not feasible for a business to constantly adapt to new CRM every time the business scales. Implementing a CRM system that is scalable and can accommodate your expanding customer base and business operations is crucial. You must consider the system’s flexibility and customizability to ensure it can adapt to your evolving business needs. Look for a CRM that allows you to add or modify fields, workflows, and reports without significant technical expertise.

3. User-Friendly

To increase the benefits of a CRM system, your team must adopt it seamlessly. Consider the user-friendliness of the CRM interface and its ease of navigation. A system with an intuitive and visually appealing design will encourage user adoption and reduce the learning curve for your employees. Look for features like bulk contact uploads, customizable dashboards, and comprehensive training resources to facilitate a smooth transition.

4. Integration Capabilities

You must have found a good CRM, but it will be of no use if it is not compatible with your current software or applications such as email clients, marketing automation software, project management tools, accounting software, etc. A CRM system should not exist in isolation but should integrate seamlessly with your existing software and tools. Integration capabilities will streamline data flow, eliminate duplicate entries, and provide a 360-degree view of your business. Exactly the way how Berry CRM functions.

5. Mobile Accessibility

We all know times have changed. We no longer need to stick to larger screens for managing customer relationships. Mobile access empowers your sales representatives and field agents to access critical customer information on the go, update records in real-time, and enhance productivity. Ensure that the CRM system you choose offers a robust mobile application with offline functionality.

6. Data Security and Privacy

Protecting your customer data is the most important feature any CRM must have. Ensure that the CRM system adheres to stringent security measures, such as data encryption, secure user authentication, and regular backups. Identify that the system complies with relevant data protection regulations, to avoid legal implications and protect your customer’s privacy.

Conclusion

Choosing the correct CRM for your business is an important, difficult, and sometimes lengthy process. The considerations mentioned above can help you make an informed decision. Remember that implementing a CRM system is not just a software purchase but a strategic investment that can enhance your customer relationships, streamline processes, and drive business growth.

If you are finding it difficult to identify the right CRM for your business, get in touch with Raspberry IT Services. We have CRM Software that is tried and tested by several industries, plus it is also cost-effective.

To receive guidance for your business, talk to our experts.
May 25, 2023  

Email Marketing: A Powerful Tool for Your Digital Strategy

As per recent studies, 99% of consumers check their email every day and it is by far the most preferred method of communicating with your consumers. Not only that, 70% of millennials prefer communication via email. In today’s digital age, where every marketing department is focused on social media and instant messaging, it’s easy to overlook the power and effectiveness of email marketing. Communications via mail remain one of the most powerful and trustworthy tools for businesses to connect with their audience, nurture customer relationships, and drive sales. In this blog post, we will understand the importance of email marketing as a crucial component of your digital strategy.

1. Building and Expanding Your Audience

As a marketer, you must ensure that you are reachable to every customer who needs you. Just recall the last email you received from a brand you love; did you not enjoy the latest offers of news they might have shared with you? That’s what happens when you love a brand and they send you personalized emails.

By collecting email addresses through various channels such as website opt-in forms, or social media promotions, you can create a valuable database of potential customers who have shown interest in your brand or products. People always appreciate good emails and they even keep in touch with the brand. Email marketing helps you reach more of your audiences quickly and easily, it provides a direct line of communication to your subscribers. Unlike social media, you can engage your consumers during every time of the year, it doesn’t matter if it is your season or not.

2. Personalized Communication

Don’t you open the email that is addressed by your name? I think most of us do. Personalization can be as small as this one the emails that are addressed by the customer’s name have a higher click-through rate than those that aren’t. With advanced email marketing tools, you can segment your email list based on various criteria like demographics, interests, or past purchase behavior. By highly personalizing your messages to specific segments, you can deliver relevant content that resonates with your subscribers, leading to increased engagement and conversion rates. For your email marketing strategy to work, you need to send the right email to the right person at the right time. This is what segmentation and personalization mean.

3. Cost-effective and High ROI

Unlike other digital marketing channels, email marketing offers a high return on investment (ROI) and is comparatively cost-effective. With minimal expenses involved in creating and sending emails, you can reach a larger number of consumers at a fraction of the cost of traditional advertising. Moreover, by tracking and analyzing email campaign metrics such as open rates, click-through rates, bounce rates, and conversions, you can optimize your future campaigns for better results and further increase your ROI.

4. Automation and Scalability

With automated email marketing tools, you can streamline and scale your marketing efforts. For example, you can set up triggered emails based on user actions or on specific time intervals. For example, you can automate welcome emails for new customers, abandoned cart reminders, the latest offers based on their search history, or personalized birthday offers. Automation saves a lot of time and ensures that your messages are timely and relevant, enhancing the overall customer experience. Automated emails not only increase productivity but also generate high revenue.

5. Measurable and Data-Driven

Email marketing provides valuable insights into the performance of your campaigns. Through analytics and tracking tools, you can measure key metrics, such as open rates, click-through rates, and conversions. This data allows you to learn the effectiveness of your email strategy, make data-driven decisions, and continually optimize your future campaigns for better results.

Conclusion

To sum it up, email marketing remains a powerful tool for your digital strategy, offering numerous benefits for businesses of all sizes. It is the easiest and most cost-effective way to reach your audience, create an impact on them, and ensure that their opinion of your brand is positive.

Want to elevate your Digital Marketing efforts to new heights? Raspberry IT Services can be your most trusted Digital services provider in the UAE.

To receive guidance for your business, talk to our experts.
May 17, 2023  

Why Responsive Web Design is Important for E-commerce Success?

As per recent studies, 6.4 billion people are smartphone users, which is 80% of the world’s population. With these many mobile users, it is evident that many of us prefer shopping online as it is super convenient. Also, almost every business out there is having an online website to represent their business.

However, simply having a website is not enough. Your website must be responsive to be successful. Responsive web designs allow the website to adjust its layout according to the screen size of the particular device. In this blog, we will learn why responsive web design is important for e-commerce web design in Abu Dhabi.

1. Increased Revenue

Mobile usage has surpassed desktop usage in recent years, which means a huge amount of e-commerce traffic will come from mobile devices. With an easy-to-use layout, quick checkout, personalized push notifications, and efficient payment methods, people are more willing to purchase through mobile devices. So, if your website is not optimized for mobile, you risk losing potential revenue.

2. Improved User Experience

When your website is optimized, it provides a seamless user experience across all devices. Visitors don’t want to have to zoom in and out or scroll left and right to view your website. A responsive design makes sure that your website is easy to navigate, loads quickly and the content is easy to read, regardless of the device being used.

3. Better SEO Ranking

Google has made it very clear that responsive web designs are its recommended mobile configuration and it will increase your SEO ranking. Google’s algorithm prefers mobile-friendly websites and having such a website will help you rank on the web, making it easier for customers to find out.

4. Increased Conversion Rates

79% of the global web traffic comes from mobile devices. A website that is responsive and fast, easy to navigate, and provides a seamless user experience can lead to increased conversion rates. Customers are more likely to shop on a website that is optimized for their devices. A responsive web design ensures that your website is accessible to all users, regardless of the device they are surfing on. This will not increase your conversion rate but you can also analyze the amount of time they spent on your website, making it easier to improvise the Website Development Company Dubai.

5. Cost-Effective

Why do you need to have a separate mobile website? Isn’t it costly and time-consuming to maintain? Eliminate this issue by implementing a responsive design, you only need one website that can be optimized for all devices. This reduces both the time and resources needed to manage multiple websites and even ensures that your website is always up-to-date.

Conclusion

With the extensive use of mobile devices, it is important that your website looks great and functions well on all devices. It has become a necessity for every business owner to have a mobile-friendly e-commerce website. If you are ready to invest in a responsive web design, then Raspberry IT Services can be your most trusted brand for this job. We provide the best and most affordable eCommerce web designs in UAE.

To receive guidance for your business, talk to our experts.
May 8, 2023  

The Future of Digital Marketing: Emerging trends to watch

Almost 5 thousand people search for the phrase “digital marketing trends” on Google every month. So, do you also think that continuous change in digital marketing is both a blessing and a curse? If yes, this blog is for you as you will get to know the latest trends in digital marketing which will result as a blessing for your business.

Digital marketers constantly try to predict what is going to work in the future and keep that strategy their most important priority. To do so, they always need to keep up with the latest trends and changes to stay ahead of the competition. So, let’s explore what are those emerging digital marketing trends of 2023 that are worth keeping an eye on.

1. Voice search optimization

With the huge popularity gained by smart speakers and voice assistants, voice search optimization is becoming more essential than ever. To make sure your business leverages this feature, first, you need to have a mobile-friendly web design. Visitors are now using voice search to find products and services online, and for that, they use very natural and conversational language which must be incorporated into your website. Use speeches that are likely to use when speaking along with long-tailed keywords. These keywords and phrases will help you target specific search queries and will help your business to rank at the top of voice search results.

2. Personalization

Don’t you think this is a buzzword in marketing for a while now? Fortunately, it’s becoming even more crucial in the digital age and the “new normal” era. With so much data gained about customers online, businesses can now use this information to create interactive personalized experiences for their customers. With the help of AI, data can be leveraged for quality content creation that is tailored to the individual user’s needs. Right from offers, emails, product recommendations, and even the landing page can be personalized based on customer behavior and preferences.

3. Artificial intelligence

We don’t know how exactly AI will develop in the coming years and what impact it will have on marketing. But one thing is for sure it will be the most significant trend of digital marketing in 2023. Although AI technology is still in its early phase of development, it has already impacted a lot of businesses positively that use AI-based marketing. For example, ChatGPT is an extremely impressive AI tool that is a text-based solution expert used by many digital marketers for content creation. It has widely gained popularity for its exceptional features and most importantly because it is a free AI tool and can be used by any individual, business, or a large-scale organization. However, many such AI tools in the market are paid as well as free and provide excellent expert solutions in no time.

As per reports, more than 80% of industry experts implement some form of AI technology into their online marketing activities. In the future, we can expect to see even more AI-powered marketing tools and technologies used for digital marketing activities.

4. Video Marketing

Video posts continue to be one of the most engaging forms of content online. With the increase of short-form video content being popular on TikTok and Instagram Reels, businesses are finding new ways to target their audiences through this medium. The Instagram marketplace has opened doors to many startups & small-scale e-commerce businesses are certainly thriving with the help of video marketing. In the future, we can expect to see even more interactive and engaging video experiences, such as 360-degree videos and virtual reality.

5. Influencer marketing

If you want to increase your brand’s exposure, Influencer Marketing is your go-to strategy. Partnering with influencers who have more authentic relationships with your target audiences can help your business flourish in a short time. You need to analyze the audience of the influencer and how customers tend to engage and trust the products showcased by the influencer. Influencer marketing is not all about promoting your brand but it is also about collaboration and co-creation. So, take your time to find the right influencer and that will surely do wonders for your business.

6. Augmented reality

Augmented reality (AR) is one of the hottest trends in the field of digital marketing. The use of AR gives customers a unique and interactive experience that makes a huge difference between a purchase and abandoned carts. For example, multinational organizations like IKEA use an AR app that allows customers to see what the furniture would look like in their homes before making a purchase. This kind of experimental marketing can help increase engagement and drive more sales.

7. Social media marketing

Social media platforms like Facebook, TikTok, Instagram, etc.; are already starting to integrate e-commerce features, such as product tags and shoppable posts by introducing a digital Marketplace. You can learn how to grow your business online with this comprehensive guide. Since customers become more comfortable with this type of mobile-friendly shopping experience, it has become essential to promote and sell your products on social media. It gives you direct access to target specific audiences and drives more engagement.

Are you looking for a reliable and cost-effective way to get your business noticed? Look no further than pay-per-click (PPC) services. PPC Service Dubai is an online advertising model where your business pays for each click generated from an advertisement. This means that you only pay if a potential customer clicks on your ad and is directed to your website.

Conclusion

Digital marketing is exciting and full of potential. By keeping up with the latest trends and technologies, businesses can stay ahead of the curve and continue to reach and engage their audiences in new and innovative ways. Rework your strategy and put these ideas into action, and you are sure to increase sales, brand loyalty, and digital following.

Want to implement any of these trends in your digital marketing strategy? Our professionals at Best IT Service in Dubai will make it happen for you!

To receive guidance for your business, talk to our experts.
May 4, 2023  

10 Crucial Features For An Effective E-commerce Website: A Complete Guide

When the world was fighting with COVID-19 pandemic, eCommerce on the other hand was booming tremendously. With no access to physical stores, every one of us shifted to digital means of shopping. E-commerce holds the potential that businesses must utilize and make the most of it by connecting with a web design team in the UAE today.

To be effective, an e-commerce website must have certain features that make it easy for customers to navigate, purchase, and receive their orders. Here are ten essential features for an effective e-commerce website:

1. Mobile optimization

With smartphones, people shop online anywhere and at any time, so your e-commerce website must be optimized for mobile devices. This means that the website should be easy to browse on a smaller screen, load quickly, and have a responsive web design. This is the most important and must-have feature for a Website Developer Near Me.

2. Intuitive navigation

If it is easy to find a product on your website, only then you can expect a visitor to make a purchase. Otherwise, the chances of them buying from you drop down remarkably. A well-designed navigation menu helps customers quickly find the products they are looking for. Categories and sub-categories should be clearly labeled and placed on the website. Ensure the search bar can be easily located on every category page to make it easy to find specific products. If you looking for a team for ecommerce website development Abu Dhabi, Raspberry IT Services can be a perfect choice.

3. High-quality product images

It is a human tendency to be attracted by pictures more than written paragraphs. If you are designing an e-commerce website, showcasing excellent quality images of your product is essential. This gives the customers an idea of what exactly are they buying and that increases the chances of a potential purchase. Images should be clear, well-lit, and show the product from different angles. However, when you do that, you need to make sure it doesn’t slow down your website.

4. Product recommendations

Whenever you shop online, you must have surely gone through the related product suggestions at the bottom of each product. These recommendations can be an efficient way to help you increase your revenue. This feature not only helps you up-sell products but also makes the customer want to read more about the related products and save them for their future purchase. Overall, having this feature will enhance your website and force customers to revisit time and again.

5. User reviews

Almost every one of us reads reviews before making a purchase. Similarly, the chances of a customer buying a product with reviews are high as compared to the ones without a review. User reviews give social proof and help customers make informed purchase decisions. Therefore, encourage customers to leave reviews by sending follow-up emails after their purchase.

6. Secure payment options

With the plethora of digital payment options, customers constantly look for an easy and secure mode of payment. Integrating multiple payment options on your website will result in increased ROI for your business. Customers need to feel confident that their personal and financial information is secure when making a purchase. Offer a variety of secure payment options, such as debit cards, credit cards, and mobile wallets such as Android Pay, PayPal, and Apple Pay.

7. Hassle-free checkout

Once the customer is on the checkout page, it is very crucial to have clear and efficient communication at every step till the payment is made. The checkout process should be easy to understand, as this will eliminate the cart abandonment rates. Too much information or too little information can both result in unsuccessful purchases, so make sure to use precise and simple terms during the checkout purchase.

8. Order tracking

After placing an online order, customers are eager to know where have their order reached or how soon will it arrive. They continuously look for ways to track their order, so providing an order-tracking feature on your website is a must! Display this feature at the bottom of every order that is placed by the customer.

9. Customer support

The customer purchased the product from your website, but how will you ensure that they come back for more? Ensure that customer support is available on every page of the website that ensuring end-to-end customer support service. The more this feature is made accessible, the higher the customer retention rates will be! Make sure you are available via email, phone, or chat to help customers with any questions or issues they may have. And to ensure excellent customer service is put in place, you need an efficient CRM tool such as Berry CRM which is designed by Raspberry IT Services.

10. Personalization

Nowadays, many e-commerce websites have this feature, where they ask the user a few questions in the form of a quiz just to know what interests the customer and what not, completely based on the customer’s browsing and purchase history. It can enhance the user experience by making it feel more tailored to their needs.

Conclusion

By incorporating these ten essential features into your website, you can improve the customer experience and increase sales. In case it becomes difficult to map everything out, you can always simply hire a professional web design agency in UAE that will help you put everything in place.

To receive guidance for your business, talk to our experts.
May 1, 2023  

10 Proven strategies to help Upscale your E-commerce Sales

The pandemic has forced businesses to transform digitally, giving a boom to the eCommerce industry. Now that E-commerce sales are increasing every year, it has become important for businesses to implement result-oriented strategies to drive their sales. So how can you drive high traffic to your website?

In this blog post, we will discuss 10 proven strategies that you can use to increase your e-commerce website development in dubai.

1. Optimize your website

A user-friendly website can help businesses to increase their digital sales by making it easier for visitors to find products and make purchases. You can optimize your website by creating clear CTAs (calls-to-action), hassle-free checkout process, and making the site easy to navigate. Here’s a complete guide to designing your online storefront.

2. Use high-quality product images and videos

Clear product pictures and videos play a significant role in driving e-commerce sales. First-rate visuals can help customers get a better idea of what product they are buying, which can eventually lead to more sales.

3. Personalized shopping experience

Just like in a store, where a salesperson knows exactly what you are looking at and what interests you, businesses should provide a similar customized experience online as well. How to do that? Well, you need to analyze your visitor behavior and plan a map on how to personalize the shopping experience for them. With the help of automation, you need to provide curious content at each stage during the user’s journey, offer discounts on the products they showed interest and seasonal promotions.

4. Provide excellent customer service

Proactive customer service can help you build trust and loyalty with your customers, which can ultimately lead to more sales. Providing fast and helpful responses to customer queries and promptly resolving any issues can make a huge difference. This practice will make the customers shop from you time and again, making them the advocates of your brand. Here are some tips on how to exceed customer expectations in 2023.

5. Social media marketplace

Who doesn’t have a social media account in today’s time? We all are present on at least one of the social media platforms from the many. It is a powerful tool for driving e-commerce sales and can do wonders for your business. You can use social media platforms like Instagram, Facebook, LinkedIn, etc.; to showcase your products, offer special promotions, and engage with customers. Here’s how you can plan Social media campaigns for your business.

6. Offer discounts and seasonal promotions

Let’s face it, catching a customer’s interest is more difficult than catching a goldfish. With this amount of pressure, you need to be prepared for your peak season by creating promotional campaigns and sales-focused engagements. You can offer discounts on certain products or provide coupon codes that customers can use at checkout. Or even give free shipping for orders above a certain cart value.

7. A/B Testing

What worked for you in past years may not necessarily work for this year. You need to A/B test every campaign; it is an effective CRM tool that can help you learn more about what resonates with your customers and what does not. It is not only used for email marketing but also for your social media campaigns that drive results.

8. Automated FAQs

Having an online store requires customer support to be present 24/7. But not all businesses can afford to hire people and make them available around the clock. In such cases, Chatbots can be your ultimate saviors. With the help of Chatbots, you can automate the answers to frequently asked questions. Plus, during busy hours, bots can save you time and manpower.

9. Responsive eCommerce designs

Did you know, 59.16% of the website traffic comes from mobile devices as of 2023? With more and more customers shopping on mobile devices, it is essential to optimize your website and e-commerce platform for mobile. This simply means you need to create a mobile-responsive website, simplify the checkout process for mobile users, and optimize product images and descriptions for mobile screens.

Don’t know how to do that? Don’t worry, you can get responsive web designs for an affordable price at Raspberry IT Services, built in just 3 days.

10. Analyze data

With all the tools available nowadays, it is very easy to monitor data in real-time and make informed decisions. To determine the success of the online campaigns you need to analyze the data and get better insights which can show you the areas of improvement for your future campaigns. This can include analyzing website traffic, conversion rates, and user behavior to make data-driven decisions about how to improve sales.

Conclusion

60% of global consumers have changed their shopping behavior, due to the pandemic. The eCommerce industry continues to shift in an unprecedented way in a very short period. To achieve success in the new normal, these proven strategies will help you increase eCommerce sales and drive the growth of your business in 2023.

If you’re interested in implementing any of these strategies, get in touch with Raspberry IT Services and book a free demo today.

To receive guidance for your business, talk to our experts.