As per recent studies, 6.4 billion people are smartphone users, which is 80% of the world’s population. With these many mobile users, it is evident that many of us prefer shopping online as it is super convenient. Also, almost every business out there is having an online website to represent their business.
However, simply having a website is not enough. Your website must be responsive to be successful. Responsive web designs allow the website to adjust its layout according to the screen size of the particular device. In this blog, we will learn why responsive web design is important for e-commerce businesses.
1. Increased Revenue
Mobile usage has surpassed desktop usage in recent years, which means a huge amount of e-commerce traffic will come from mobile devices. With an easy-to-use layout, quick checkout, personalized push notifications, and efficient payment methods, people are more willing to purchase through mobile devices. So, if your website is not optimized for mobile, you risk losing potential revenue.
2. Improved User Experience
When your website is optimized, it provides a seamless user experience across all devices. Visitors don’t want to have to zoom in and out or scroll left and right to view your website. A responsive design makes sure that your website is easy to navigate, loads quickly and the content is easy to read, regardless of the device being used.
3. Better SEO Ranking
Google has made it very clear that responsive web designs are its recommended mobile configuration and it will increase your SEO ranking. Google’s algorithm prefers mobile-friendly websites and having such a website will help you rank on the web, making it easier for customers to find out.
4. Increased Conversion Rates
79% of the global web traffic comes from mobile devices. A website that is responsive and fast, easy to navigate, and provides a seamless user experience can lead to increased conversion rates. Customers are more likely to shop on a website that is optimized for their devices. A responsive web design ensures that your website is accessible to all users, regardless of the device they are surfing on. This will not increase your conversion rate but you can also analyze the amount of time they spent on your website, making it easier to improvise the website design.
Why do you need to have a separate mobile website? Isn’t it costly and time-consuming to maintain? Eliminate this issue by implementing a responsive design, you only need one website that can be optimized for all devices. This reduces both time and resources needed to manage multiple websites and even ensures that your website is always up-to-date.
With the extensive use of mobile devices, it is important that your website looks great and functions well on all devices. It has become a necessity for every business owner to have a mobile-friendly e-commerce website. If you are ready to invest in a responsive web design, then Raspberry IT Services can be your most trusted brand for this job. We provide the best and most affordable eCommerce web designs in UAE.