Why Responsive Web Design is Important for E-commerce Success?

As per recent studies, 6.4 billion people are smartphone users, which is 80% of the world’s population. With these many mobile users, it is evident that many of us prefer shopping online as it is super convenient. Also, almost every business out there is having an online website to represent their business.

However, simply having a website is not enough. Your website must be responsive to be successful. Responsive web designs allow the website to adjust its layout according to the screen size of the particular device. In this blog, we will learn why responsive web design is important for e-commerce web design in Abu Dhabi.

1. Increased Revenue

Mobile usage has surpassed desktop usage in recent years, which means a huge amount of e-commerce traffic will come from mobile devices. With an easy-to-use layout, quick checkout, personalized push notifications, and efficient payment methods, people are more willing to purchase through mobile devices. So, if your website is not optimized for mobile, you risk losing potential revenue.

2. Improved User Experience

When your website is optimized, it provides a seamless user experience across all devices. Visitors don’t want to have to zoom in and out or scroll left and right to view your website. A responsive design makes sure that your website is easy to navigate, loads quickly and the content is easy to read, regardless of the device being used.

3. Better SEO Ranking

Google has made it very clear that responsive web designs are its recommended mobile configuration and it will increase your SEO ranking. Google’s algorithm prefers mobile-friendly websites and having such a website will help you rank on the web, making it easier for customers to find out.

4. Increased Conversion Rates

79% of the global web traffic comes from mobile devices. A website that is responsive and fast, easy to navigate, and provides a seamless user experience can lead to increased conversion rates. Customers are more likely to shop on a website that is optimized for their devices. A responsive web design ensures that your website is accessible to all users, regardless of the device they are surfing on. This will not increase your conversion rate but you can also analyze the amount of time they spent on your website, making it easier to improvise the Website Development Company Dubai.

5. Cost-Effective

Why do you need to have a separate mobile website? Isn’t it costly and time-consuming to maintain? Eliminate this issue by implementing a responsive design, you only need one website that can be optimized for all devices. This reduces both the time and resources needed to manage multiple websites and even ensures that your website is always up-to-date.


With the extensive use of mobile devices, it is important that your website looks great and functions well on all devices. It has become a necessity for every business owner to have a mobile-friendly e-commerce website. If you are ready to invest in a responsive web design, then Raspberry IT Services can be your most trusted brand for this job. We provide the best and most affordable eCommerce web designs in UAE.

10 Crucial Features For An Effective E-commerce Website: A Complete Guide

When the world was fighting with COVID-19 pandemic, eCommerce on the other hand was booming tremendously. With no access to physical stores, every one of us shifted to digital means of shopping. E-commerce holds the potential that businesses must utilize and make the most of it by connecting with a web design team in the UAE today.

To be effective, an e-commerce website must have certain features that make it easy for customers to navigate, purchase, and receive their orders. Here are ten essential features for an effective e-commerce website:

1. Mobile optimization

With smartphones, people shop online anywhere and at any time, so your e-commerce website must be optimized for mobile devices. This means that the website should be easy to browse on a smaller screen, load quickly, and have a responsive web design. This is the most important and must-have feature for a Website Developer Near Me.

2. Intuitive navigation

If it is easy to find a product on your website, only then you can expect a visitor to make a purchase. Otherwise, the chances of them buying from you drop down remarkably. A well-designed navigation menu helps customers quickly find the products they are looking for. Categories and sub-categories should be clearly labeled and placed on the website. Ensure the search bar can be easily located on every category page to make it easy to find specific products. If you looking for a team for ecommerce website development Abu Dhabi, Raspberry IT Services can be a perfect choice.

3. High-quality product images

It is a human tendency to be attracted by pictures more than written paragraphs. If you are designing an e-commerce website, showcasing excellent quality images of your product is essential. This gives the customers an idea of what exactly are they buying and that increases the chances of a potential purchase. Images should be clear, well-lit, and show the product from different angles. However, when you do that, you need to make sure it doesn’t slow down your website.

4. Product recommendations

Whenever you shop online, you must have surely gone through the related product suggestions at the bottom of each product. These recommendations can be an efficient way to help you increase your revenue. This feature not only helps you up-sell products but also makes the customer want to read more about the related products and save them for their future purchase. Overall, having this feature will enhance your website and force customers to revisit time and again.

5. User reviews

Almost every one of us reads reviews before making a purchase. Similarly, the chances of a customer buying a product with reviews are high as compared to the ones without a review. User reviews give social proof and help customers make informed purchase decisions. Therefore, encourage customers to leave reviews by sending follow-up emails after their purchase.

6. Secure payment options

With the plethora of digital payment options, customers constantly look for an easy and secure mode of payment. Integrating multiple payment options on your website will result in increased ROI for your business. Customers need to feel confident that their personal and financial information is secure when making a purchase. Offer a variety of secure payment options, such as debit cards, credit cards, and mobile wallets such as Android Pay, PayPal, and Apple Pay.

7. Hassle-free checkout

Once the customer is on the checkout page, it is very crucial to have clear and efficient communication at every step till the payment is made. The checkout process should be easy to understand, as this will eliminate the cart abandonment rates. Too much information or too little information can both result in unsuccessful purchases, so make sure to use precise and simple terms during the checkout purchase.

8. Order tracking

After placing an online order, customers are eager to know where have their order reached or how soon will it arrive. They continuously look for ways to track their order, so providing an order-tracking feature on your website is a must! Display this feature at the bottom of every order that is placed by the customer.

9. Customer support

The customer purchased the product from your website, but how will you ensure that they come back for more? Ensure that customer support is available on every page of the website that ensuring end-to-end customer support service. The more this feature is made accessible, the higher the customer retention rates will be! Make sure you are available via email, phone, or chat to help customers with any questions or issues they may have. And to ensure excellent customer service is put in place, you need an efficient CRM tool such as Berry CRM which is designed by Raspberry IT Services.

10. Personalization

Nowadays, many e-commerce websites have this feature, where they ask the user a few questions in the form of a quiz just to know what interests the customer and what not, completely based on the customer’s browsing and purchase history. It can enhance the user experience by making it feel more tailored to their needs.


By incorporating these ten essential features into your website, you can improve the customer experience and increase sales. In case it becomes difficult to map everything out, you can always simply hire a professional web design agency in UAE that will help you put everything in place.

10 Proven strategies to help Upscale your E-commerce Sales

The pandemic has forced businesses to transform digitally, giving a boom to the eCommerce industry. Now that E-commerce sales are increasing every year, it has become important for businesses to implement result-oriented strategies to drive their sales. So how can you drive high traffic to your website?

In this blog post, we will discuss 10 proven strategies that you can use to increase your e-commerce website development in dubai.

1. Optimize your website

A user-friendly website can help businesses to increase their digital sales by making it easier for visitors to find products and make purchases. You can optimize your website by creating clear CTAs (calls-to-action), hassle-free checkout process, and making the site easy to navigate. Here’s a complete guide to designing your online storefront.

2. Use high-quality product images and videos

Clear product pictures and videos play a significant role in driving e-commerce sales. First-rate visuals can help customers get a better idea of what product they are buying, which can eventually lead to more sales.

3. Personalized shopping experience

Just like in a store, where a salesperson knows exactly what you are looking at and what interests you, businesses should provide a similar customized experience online as well. How to do that? Well, you need to analyze your visitor behavior and plan a map on how to personalize the shopping experience for them. With the help of automation, you need to provide curious content at each stage during the user’s journey, offer discounts on the products they showed interest and seasonal promotions.

4. Provide excellent customer service

Proactive customer service can help you build trust and loyalty with your customers, which can ultimately lead to more sales. Providing fast and helpful responses to customer queries and promptly resolving any issues can make a huge difference. This practice will make the customers shop from you time and again, making them the advocates of your brand. Here are some tips on how to exceed customer expectations in 2023.

5. Social media marketplace

Who doesn’t have a social media account in today’s time? We all are present on at least one of the social media platforms from the many. It is a powerful tool for driving e-commerce sales and can do wonders for your business. You can use social media platforms like Instagram, Facebook, LinkedIn, etc.; to showcase your products, offer special promotions, and engage with customers. Here’s how you can plan Social media campaigns for your business.

6. Offer discounts and seasonal promotions

Let’s face it, catching a customer’s interest is more difficult than catching a goldfish. With this amount of pressure, you need to be prepared for your peak season by creating promotional campaigns and sales-focused engagements. You can offer discounts on certain products or provide coupon codes that customers can use at checkout. Or even give free shipping for orders above a certain cart value.

7. A/B Testing

What worked for you in past years may not necessarily work for this year. You need to A/B test every campaign; it is an effective CRM tool that can help you learn more about what resonates with your customers and what does not. It is not only used for email marketing but also for your social media campaigns that drive results.

8. Automated FAQs

Having an online store requires customer support to be present 24/7. But not all businesses can afford to hire people and make them available around the clock. In such cases, Chatbots can be your ultimate saviors. With the help of Chatbots, you can automate the answers to frequently asked questions. Plus, during busy hours, bots can save you time and manpower.

9. Responsive eCommerce designs

Did you know, 59.16% of the website traffic comes from mobile devices as of 2023? With more and more customers shopping on mobile devices, it is essential to optimize your website and e-commerce platform for mobile. This simply means you need to create a mobile-responsive website, simplify the checkout process for mobile users, and optimize product images and descriptions for mobile screens.

Don’t know how to do that? Don’t worry, you can get responsive web designs for an affordable price at Raspberry IT Services, built in just 3 days.

10. Analyze data

With all the tools available nowadays, it is very easy to monitor data in real-time and make informed decisions. To determine the success of the online campaigns you need to analyze the data and get better insights which can show you the areas of improvement for your future campaigns. This can include analyzing website traffic, conversion rates, and user behavior to make data-driven decisions about how to improve sales.


60% of global consumers have changed their shopping behavior, due to the pandemic. The eCommerce industry continues to shift in an unprecedented way in a very short period. To achieve success in the new normal, these proven strategies will help you increase eCommerce sales and drive the growth of your business in 2023.

If you’re interested in implementing any of these strategies, get in touch with Raspberry IT Services and book a free demo today.

E-commerce Made Easy: A Beginner’s Guide to Designing Your Online Storefront

In today’s digital age, having an online store is an essential component of any business. Recent studies show that 175 new websites are created every minute, which is approx. 2,52,0000 every day. The figures will keep on increasing, but what makes your website triumph over another – is your Web Design Agency UAE. Designing a successful online storefront requires more than just uploading products and setting up a payment gateway. To create an effective and engaging online storefront, there are several key factors to consider. In this blog, we will provide a guide to designing your online storefront.

Identify your target audience

Before getting into the design process, it is important to identify your target audience. As mentioned in our previous blog, knowing your target audience will help you create a storefront that caters to their needs and preferences. Consider attributes such as age, gender, location, interests, and buying habits when defining your target audience.

Select the right platform

We know that there are numerous platforms available for building an online storefront, each with its own set of features and benefits. However, choosing a platform that aligns with your business needs and budget is essential. Reach full potential with a strong online impression and presence with the help of Raspberry IT Services.

Optimize your store for mobile devices

In today’s mobile-first world, it is essential to optimize your storefront for mobile devices. Ensure that your digital store is responsive, easy to navigate, and loads quickly on mobile devices. Wondering how to do that? Raspberry IT Services can help you with website designs that are responsive and customized as per your business needs. To set up your online store hassle-free and in no time, get in touch with us.

Use high-quality visuals

Good images help you sell your product. High-quality visuals are important for creating an engaging storefront. Use professional product images that showcase your products in the best possible light and angle.

Additionally, use high-quality graphics and visual elements to enhance the overall design of your store. Having high-quality pictures lets your customer zoom in and check the product in fine detail.

Keep it simple

Remember! complexity repels, simplicity attracts. When designing your storefront, keep it simple and easy to navigate.

Avoid cluttering the page with too many elements, and use a clean and organized layout to help users find what they are looking for quickly. From choosing the product to making the payment, the user journey on your online store should be hassle-free and quick, because simplicity is the key to higher profits.

Use clear and concise information

Yes, be clear but detailed about your brand & the product you are selling. Clear and concise copy is essential for communicating your brand message and product information. Use simple language and avoid jargon, as customers don’t like to spend much time deciphering the details of your product. Also, be sure to highlight the unique selling points of your products.

Make it easy to checkout

Your eCommerce success is measured by the number of completed purchases. A complex checkout process can lead to abandoned carts and lost sales. Make the checkout process as simple and streamlined as possible, use clear error indications, and offer multiple payment methods. If your brand has a simpler checkout process, it will leave a lasting impression on your customers. Remembering your brand as a convenient, and hassle-free Ecommerce Website Development in UAE. Allowing your brand to stand out from the competition.

Offer customer support

Last but not least, be available for your customers. Offering customer support is important for building trust with your audience. Make sure to provide a FAQ section or live chat support to help customers with any questions or concerns they may have or else they might end up leaving the site and going elsewhere.


Designing an effective online storefront requires careful consideration of your target audience, platform selection, mobile optimization, high-quality visuals, simplicity, clear copy, easy checkout, and customer support. By following all these guidelines, you can create a successful online store that engages and converts visitors into loyal customers. Take a look at this Website Design Company in Dubai created by Raspberry IT services that will help you make essential decisions to design a great e-commerce UI UX company in Dubai that is professional, interactive, user-friendly, and makes users come back more time and again.

Why Your Business Needs an Online Store: Top 5 Benefits for Success in 2023

Introduction: Why do you need to have an online store?

As per the world reports, the count of digital buyers in 2023 is at 2.64 billion, which is 33.3% of the total population worldwide and it is expected to rise every single year. The behavior of consumers buying products today has drastically changed since the Covid-19 pandemic. The inevitable growth of eCommerce website design in Dubai is the obvious reason why every business must have an online store.

Don’t you think it’s high time, to omni-channel your business model instead of only having a physical shop in some corner of the world when you have the potential to upscale your business internationally? Building an online store of your own is not only essential but also delivers a plethora of benefits to your business. E-commerce has various formats such as a branded website, marketplaces like Amazon, and social media platforms such as Instagram and Facebook.

While there are many ways of selling over the Internet, let’s understand what are the benefits of having an online store:

Reach a wider audience

Gone are the days, when you used to sit at the shop entrance waiting for the customers to arrive. Unlike a brick-and-mortar store, your geographical presence is widened with an online store. Displaying services/products on an eCommerce website gives you the advantage of reaching much bigger audiences. Just imagine, at any second of the day, a customer can browse your product and make an instant purchase – which means no hanging by the thread anymore!

Make shopping accessible 24/7

What if a customer wants to buy your product during non-working hours but your shop is closed? The answer is pretty simple, just have an eCommerce store that will do the work for you. A digital store is an automated sales machine that will generate revenue every single day & night to boost your sales and even computerize your business operations. Why limit your business to just a few hours a day when you can run it 24/7?!

Cost-effective and automated online setup

You must be thinking that shifting to technology, purchasing digital tools, and designing an eCommerce store from scratch will be an added expense and hassle. What if I tell you that it requires very minimal finance as compared to setting up a traditional store? Yes, you read it right, You can get a free demo at Raspberry IT Services with all the integrated tools required for your business. Creating an online store significantly improves your business, allowing you to reach your target audience while staying in control of your inventory. Don’t you like the idea of minimized efforts and high returns? Obviously, who doesn’t?

Upscale product listings for better profits

Do you have enough room to display and expand your product range? Space is a major constraint when it comes to managing a physical shop. You are obliged to merchandise within the area available thereby displaying fewer products. There’s neither room to upscale your product collection nor the scope to increase your sales. What you will do in such cases where, have limited product displays? Wouldn’t it lessen your customer flow as well? Be wise and have a digitized store that leads to showcasing a wide range of products fully personalized and customized. Let your customers make snap decisions about your brand within seconds!

Quicker & Convenient buying process

Why wait in long queues to buy a product when you can order it online and get it home-delivered? This is exactly what consumers in 2023 appreciate. This new era of quick and easy purchases promotes a hassle-free sales process for both your business and your end user. By putting a convenient & automated buying process in place, your business will not only rise but there are greater chances of customers purchasing from you repeatedly. I’m sure this makes you a bit curious about how this might work. Just go for a free demo at Raspberry IT Services and get answers to all your questions.

Wait there’s more to it! A very big added advantage is right here. What do you think of when I say there is a high possibility of beating your competitors and earning more revenue than them? Yes, that’s possible, having an e-commerce store with the right tools can help you achieve goals that may seem impossible for you right now.

It doesn’t matter which industry you come from, with Raspberry IT Services you can set up a store easily and get your business running. You can enjoy benefits such as repeat customers, high-scale profits, and stress-free business management.

Watch this portfolio of visually appealing and user-friendly web designs that are optimized to boost your online sales. Get a free demo at your convenience.

What you need to know about email marketing in 2022

In case you’re wondering, email marketing is still a valuable tool for marketing in 2022. Even in the dawn of newer and seemingly better marketing tools like mobile marketing, social media marketing, influencer marketing, etc. Don’t start ignoring your email database just because there are new methods on the market.

One of the biggest factors that shaped today’s marketing climate is definitely the course of the COVID-19 pandemic. Whether consciously or subconsciously, having a sudden sense of unpredictability made a lot of people reevaluate their priorities and which brands they will place their trust into or support going forward.

Upon observation, consumers now place great importance in a brand’s personality and the way it interacts with the community. They place great importance in finding out what the community feels about a brand rather than names and looks. They are also drawn towards a marketing approach that feels more personalized.

Whether you feel that personalized ads are good or bad—One thing is for sure is that it truly works. There is so much content to be consumed online, that it makes sense for people to gravitate towards content that is truly aimed for them to save time.

So, if you’re needing some fresh new insight about how email marketing works in 2022, here is your quick refresher, courtesy of your team from Raspberry IT Services. Giving you structured ideas for content or cool new email marketing tools that you and your market will enjoy, to help inspire a stronger brand presence and potentially deliver a better market performance.

Micro-segmented and Personalized Email Marketing Content

Since we’re just coming from the topic of personalization, here’s something that will be super useful. You can also make personalized content for email marketing.

This is accomplished by deep diving into your database’ and categorizing clients further down to their specific preferences about your product that they mentioned in passing or through actual inquiries and arranging them into their respective email lists.

You can accomplish it by simply profiling your clientele based on recommendations. i.e. if Client 1 availed the products X, Y, and Z, they are part of Category A or your email list. Going by this information, you may put Client 2 who purchased product X recently in the same Category A data hoping maybe product y or z would interest Client 2.

You can arrange email lists based on one product, or customer profiles like a birth month, ages, Gender, or location, depends on what kind/s of information you have available to you.

From here, you can make sure to send promotions catered to which clients are celebrating their birthdays this month, which products are appropriate for which age groups, or gauge which clients would like to hear about a promotion or availability of a specific product based on their previous purchase.

You can also get some more insight on your market’s interest by giving surveys to have a better gauge how to create your email lists. It also serves as an interactive part of your email campaigns so that your clients remember doing something fun and engaging with your content.

Micro-segmented, personalized email content for specific email lists is a little harder to upkeep and maintain as it needs to be regularly updated. However, if done right, it is a sure key to increasing your open rate by over 200%.

User Generated Email Marketing Content

If you’ve been in the internet often enough, chances are, you are familiar with user-generated content in one way or another. This pertains to brand content that highlights their community. Things like posting photos with the product or service, or taking videos using the product, and giving reviews about the product or service.

How do you incorporate User Generated Content on your email marketing?

Simple, build organic online relationships with your users/ community. Communicate and ask them for feedback about your product or services, testimonials can be used as content for your emails, along with photos.

While this content is not directly selling, it builds foundation for your clients to build trust in what your brand can offer. It gives them something to remember you by, and potentially have you first on their mind once they’re ready to avail what you have to offer.

Artificial Intelligence enters the Email Marketing Game

One sure proof that email marketing is not dying down anytime soon is backed up by the fact that AIs are now entering the scene to assist businesses in creating effective email content.

There is so much helpful data out there that AIs are able to pick up and analyze to come up with more effective email marketing content. Things like which product pages a certain client profile visits or which products are added to the card most frequently.

We can definitely predict a rising trend with the use of AIs in email marketing, helpful with arranging things like predicting the content that will work with your email lists, refining on survey results to update email lists, choosing the best time and day to send out your emails, picking effective subject lines for higher open rates, cleaning up, maintaining, or updating your email lists.

Basically, if you’re able to seek the assistance of an AI to refine your email marketing campaigns, it will 100% improve your overall efficiency and make sure that you’re at the top of your game with your email marketing.


Mobile-friendly Email Marketing

In case you’re still doubtful that email marketing works, try to imagine it in the following scenario. If you’re thinking “I don’t even check my emails, I would never see what these companies are selling me”, you’re closing yourself off from a real potential market.

More than a PC setup, most people in the world today would highly likely be on their phones at every hour of every day. Browsing their socials, playing games, watching their shows, grocery shopping, ordering food, banking transactions, even conducting their business.

While on their phone, they could be seeing a push notification of your email campaign with your carefully-selected eye-catching subject lines and they may feel inclined to check it out. There is nothing to lose in taking the time to make sure that someone sees your brand name for even a second of a day, reminding them of your presence in the market.

However, that’s just the tip of the iceberg. You will also have to step it up with an email marketing design that is equipped to look amazing in both desktop and mobile. That right there explains the importance of device optimization for your future email campaigns.

Email Marketing

Email Marketing

Congratulations, your subject line was effective and your email was opened by a curious client. However, if the content of your email does not load correctly on their device or it looks clunky and messed up, the engagement could be gone just as fast.

Design Trends of Email Marketing

Speaking on the matter of device responsiveness for email marketing, we also have to shed some light on the importance of what design approach to take going forward. One of which is decluttered, ‘short and sweet’ email marketing. Make your emails straight to the point that the first look upon opening gives your client a good idea of what to expect.

Email Marketing

Email Marketing

But this shouldn’t be confused with straight-up selling for the opener of your emails. One workaround is definitely to go at with a touch of personalization so that you’re getting to the point since the email is specifically targeted for the recipient. Your clients will invest more attention into something that they know is catered to their needs.

You will also have to make sure that you’re picking out easy-to-read fonts, colors, and photos that are eye-catching but not heavy on the eyes. Make sure that your texts are not too heavy, easy-to-understand or are understood even when the viewer is only sifting through without reading.

Email Marketing

Email Marketing

Choose complementary, engaging colors that are not too heavy on the eyes. Some email marketing campaigns would even go a step further and design campaigns that can be viewed in dark mode as it is less strenuous on the eyes.

Lastly, another way to achieve a sense of interactive and engaging content is to incorporate some animated photos / GIFs, some simple HTML animations on image when a client hovers their mouse on the image is also good practice. If you can make content that encourages an element of competition or promises a reward for participation, it would definitely get some traction.

Will you be practising these email marketing techniques?

In conclusion, email marketing will not be an obsolete business marketing tool in the next foreseeable future. There is still room to improve on current practices and seeing how new technologies will continue to be used to improve on the efficacy of email marketing, the best thing to do is to continue growing with the trends and shaping your business up to keep up with the market trends.

Email Marketing

Email Marketing

Are you actively marketing your business to your clients via email marketing? Does any of the points mentioned in this article sound like your next business practice? Would you like to know more of how you can use email marketing to reach your clients? Our team would be happy to know what you think.