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10 Crucial Features For An Effective E-commerce Website: A Complete Guide

When the world was fighting with COVID-19 pandemic, eCommerce on the other hand was booming tremendously. With no access to physical stores, every one of us shifted to digital means of shopping. E-commerce holds the potential that businesses must utilize and make the most of it by connecting with a web design team in the UAE today.

To be effective, an e-commerce website must have certain features that make it easy for customers to navigate, purchase, and receive their orders. Here are ten essential features for an effective e-commerce website:

1. Mobile optimization

With smartphones, people shop online anywhere and at any time, so your e-commerce website must be optimized for mobile devices. This means that the website should be easy to browse on a smaller screen, load quickly, and have a responsive web design. This is the most important and must-have feature for a Website Developer Near Me.

2. Intuitive navigation

If it is easy to find a product on your website, only then you can expect a visitor to make a purchase. Otherwise, the chances of them buying from you drop down remarkably. A well-designed navigation menu helps customers quickly find the products they are looking for. Categories and sub-categories should be clearly labeled and placed on the website. Ensure the search bar can be easily located on every category page to make it easy to find specific products. If you looking for a team for ecommerce website development Abu Dhabi, Raspberry IT Services can be a perfect choice.

3. High-quality product images

It is a human tendency to be attracted by pictures more than written paragraphs. If you are designing an e-commerce website, showcasing excellent quality images of your product is essential. This gives the customers an idea of what exactly are they buying and that increases the chances of a potential purchase. Images should be clear, well-lit, and show the product from different angles. However, when you do that, you need to make sure it doesn’t slow down your website.

4. Product recommendations

Whenever you shop online, you must have surely gone through the related product suggestions at the bottom of each product. These recommendations can be an efficient way to help you increase your revenue. This feature not only helps you up-sell products but also makes the customer want to read more about the related products and save them for their future purchase. Overall, having this feature will enhance your website and force customers to revisit time and again.

5. User reviews

Almost every one of us reads reviews before making a purchase. Similarly, the chances of a customer buying a product with reviews are high as compared to the ones without a review. User reviews give social proof and help customers make informed purchase decisions. Therefore, encourage customers to leave reviews by sending follow-up emails after their purchase.

6. Secure payment options

With the plethora of digital payment options, customers constantly look for an easy and secure mode of payment. Integrating multiple payment options on your website will result in increased ROI for your business. Customers need to feel confident that their personal and financial information is secure when making a purchase. Offer a variety of secure payment options, such as debit cards, credit cards, and mobile wallets such as Android Pay, PayPal, and Apple Pay.

7. Hassle-free checkout

Once the customer is on the checkout page, it is very crucial to have clear and efficient communication at every step till the payment is made. The checkout process should be easy to understand, as this will eliminate the cart abandonment rates. Too much information or too little information can both result in unsuccessful purchases, so make sure to use precise and simple terms during the checkout purchase.

8. Order tracking

After placing an online order, customers are eager to know where have their order reached or how soon will it arrive. They continuously look for ways to track their order, so providing an order-tracking feature on your website is a must! Display this feature at the bottom of every order that is placed by the customer.

9. Customer support

The customer purchased the product from your website, but how will you ensure that they come back for more? Ensure that customer support is available on every page of the website that ensuring end-to-end customer support service. The more this feature is made accessible, the higher the customer retention rates will be! Make sure you are available via email, phone, or chat to help customers with any questions or issues they may have. And to ensure excellent customer service is put in place, you need an efficient CRM tool such as Berry CRM which is designed by Raspberry IT Services.

10. Personalization

Nowadays, many e-commerce websites have this feature, where they ask the user a few questions in the form of a quiz just to know what interests the customer and what not, completely based on the customer’s browsing and purchase history. It can enhance the user experience by making it feel more tailored to their needs.


By incorporating these ten essential features into your website, you can improve the customer experience and increase sales. In case it becomes difficult to map everything out, you can always simply hire a professional web design agency in UAE that will help you put everything in place.

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